History

of Oberdorfer Helles

Located in the heart of southern Bavaria, our brewery is deeply rooted in the region’s rich traditions and strong sense of community, shaping the history and character of our beer for generations.

1516

The German Purity Law was signed

A diagram presents beer ingredients: malt, hops, water, and yeast, linked to a centered beer bottle.

The German Purity Law, known as the Reinheitsgebot, was enacted in 1516 to regulate beer production. It allowed only barley, hops, and water as ingredients, ensuring quality and tradition.

1894

The first Helles was brewed in Bavaria

Five glasses of beer stand on a wooden table, accompanied by pretzels, with traditional buildings in the background.

In 1894, Bavarian brewers created Helles, a smooth, golden lager with a balanced malt sweetness. It quickly became a staple in Munich and beyond.

1953

Oberdorf becomes the town of Marktoberdorf

Aerial view of a quaint European town with a prominent church, surrounded by lush greenery and distant mountains.

In 1953, the marketplace Oberdorf was officially granted town status and renamed Marktoberdorf. This marked a new chapter in its history and development.

1985

The first Oberdorfer beer was brewed

In 1985, the first Oberdorfer beer was brewed, bringing a new, refreshing taste to Bavarian brewing tradition.

2001

Protected Geographical Indication for Bavarian Beer

A blue and yellow emblem features a stylized wheat sheaf and stars, symbolizing a geographic indication.

In 2001, Bavarian Beer received the Protected Geographical Indication (PGI) status, recognizing its unique brewing heritage and ensuring its authenticity.

2019

The idea for Oberdorfer Helles was born

In 2019, the concept for a new Helles beer under the Oberdorfer brand was created, inspired by Bavarian brewing tradition and a passion for quality.

2020

Oberdorfer Helles is launched

A hand is holding a bottle of beer above a blue crate filled with similar bottles.

In 2020, Oberdorfer Helles was officially launched, bringing a fresh take on the classic Helles while honoring Bavarian brewing traditions.

2025

The beer goes to the US

A glass of beer sits on a railing with a city skyline illuminated by sunset in the background.

In 2025, Oberdorfer expands internationally, making its debut in the United States and introducing American beer lovers to its authentic Bavarian flavor.